Metro Private Cinema

Metro Private Cinema puts you and your group in a private screening room in Chelsea. Blockbusters on opening weekend, dinner served before the film, drinks during it, and a staff that disappears the moment the lights go down. As Founding Designer, I shaped the product from scratch: brand, interface, and the design work that’s still running.

What was designed and built

• Full site on SvelteKit with Tailwind and Radix Colors: home, about, movies, menus, bar, private events, pricing, FAQ
• “Now Playing” movie grid pulling current titles, with a Reserve button on each film card
• Seasonal menus with detail pages for each (Spring Menu, Afternoon Tea, etc.)
• Transparent pricing page with itemized example events at three party sizes
• “Gather Your Friends” flow: invitation handling, split billing, dietary restriction collection
• About page structured to walk first-timers through every unfamiliar detail without losing the atmosphere

The rooms are the moodboard

• Deep burgundy, forest green, and dark navy pulled directly from the suites’ own candlelit aesthetic
• Food and venue photography carries the visual weight; type frames without competing
• Film poster art in the movie grid treated as editorial content, not product thumbnails
• The same copy principle runs site-wide: concrete specifics (“ninja service during the movie — invisible when you don’t need us”) over category marketing (“an elevated experience”)

Making the unfamiliar feel obvious

Private cinema is a category most people haven’t tried. The site’s job is to close that gap before anyone clicks away.

• “How It Works” lays out the experience in four concrete steps
• Each cost is listed separately (suite, food, drinks, gratuity) rather than bundled into a single opaque price
• The About page names every service detail, including the ones that feel implicit: split billing is automatic, dietary restrictions are collected upfront, the server leaves during the film
• Alternative uses (meetings, sports, birthday parties, filmmaker screenings) are visible without getting in the way of the main one

Movie-themed menus set Metro apart. Each wraps around the film you’re watching: its own photography, its own name, its own per-person price — not a generic food-and-drink list.

The Bar with No Name is Metro’s standalone cocktail bar, designed as a before-and-after destination. The photography and copy give it its own identity, separate from the screening rooms.

Metro’s 20-suite facility also runs private events. The Events page groups use cases into four named categories — boardroom, brand showcase, filmmaker screenings, and celebrations — so corporate and personal bookers can orient without wading through every possible scenario.

Ongoing

The site runs on a custom e-commerce system built alongside the product. New menus each season, new titles every week.