Drafthouse.com

Led design for the full redesign of Drafthouse.com, the primary digital touchpoint for Alamo Drafthouse Cinema across 40+ locations nationwide. The site handles ticketing, film discovery, food and drink menus, loyalty, and editorial content in one product.

Scope

• End-to-end redesign: information architecture, visual design, and design system
• Ticketing flow: location selection, showtime browsing, seat maps, food pre-ordering
• Content system for film pages, reviews, and Drafthouse editorial

Design decisions

• Structured around film as the primary object, not location or transaction
• Design system shared with the mobile app for a consistent product experience
• Film poster art integrated as first-class visual content rather than confined to a thumbnail