The Press Room

The Press Room sells prints, posters, and objects made from a one-of-a-kind archive of vintage cinema letterpress printing plates, the same plates used to promote films in the golden age of Hollywood exhibition.

Scope

• Full e-commerce site design and Webflow build
• Product photography art direction
• CMS architecture for managing a deep, growing catalog

Design decisions

• Warm paper tones and restrained typography to let the vintage printing plates speak
• No algorithmic product recommendations: the archive is a collection, not a feed
• Checkout flow optimized for one-time and gift purchases rather than subscription retention