The Press Room — Roger Erik Tinch

The Press Room sells prints, posters, and objects made from a private archive of vintage cinema letterpress printing plates — the physical blocks that promoted films during Hollywood’s exhibition era.

Homepage and product browsing — warm paper tones and minimal type let the letterpress plates carry visual weight without competing for attention.

Building the store

Full e-commerce site design and Webflow build
Product photography art direction
CMS architecture for managing a deep, growing catalog

Letting the plates speak

Warm paper tones and restrained typography that don’t compete with the plates
No algorithmic product recommendations: the archive is a collection, not a feed
Checkout built for one-time and gift purchases, not subscription retention

Product detail — the plate's history is part of the object, so the layout gives it room to breathe alongside the purchase flow.

Mobile catalog — the collection browses as a collection, not a feed. No algorithmic sorting.

How it runs

The Press Room team updates product listings, adds new plates, and processes orders through Webflow’s CMS without developer involvement. The site is still running.