Alamo Drafthouse Mobile App — Roger Erik Tinch

A work-in-progress redesign of the Alamo Drafthouse Cinema iOS app against the Marquee Design System, the shared component library behind Drafthouse.com.

Now Playing and film detail screens — Marquee Design System components applied to the app's primary browsing experience

What the redesign covered

Full screen-by-screen redesign of the iOS app
Integrated Marquee Design System tokens and components
Core flows: browsing, showtime selection, seat maps, food ordering, and Victory loyalty rewards

Dark, dense, and built on Marquee

Dark-first throughout: cinema is a dark-room experience and the app should feel like one
Amber accent carries the Drafthouse brand warmth into the digital product
Dense information hierarchy on the “Now Playing” screen mirrors how regulars scan for showtimes

The original Marquee Design System build — the baseline this redesign was measured against

What shipped

The redesigned app brought the Marquee Design System fully into the mobile experience, giving the iOS app and Drafthouse.com a shared visual and interaction language. Flows that had accumulated patch-on-patch decisions over years of releases were rebuilt from the same component library. The design became the reference implementation for how Marquee components behaved at mobile scale.